John Locke
443 North Main Street
Penn Yan, NY 14527
585-261-4076
jlocke@keuka.edu

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Overview:

Navy Veteran with over twenty years experience in the communications business, first as an offset pressman, then visual aids coordinator, then as art director/designer/creative director and marketing director at a variety of mechanical art and design departments and studios. Co-owner and creative director of an interactive media company, and adjunct professor at various colleges and Organizational Management Program Coordinator at Keuka College.

Skills:
  • Mac and PC literate. Experienced with Quark Xpress; Macromedia Dreamweaver, Flash and Freehand; Adobe Photoshop, Premier, Aftereffects, Acrobat and Imageready; Strata 3D, Apple Final Cut Pro; MicroSoft Word, PowerPoint, Excel; Quicken and Quickbooks Pro; and of course, Explorer; Safari, and NetScape Communicator.
  • Teach in both group and one-on-one, student/mentor settings
  • Strong working knowledge of print production and its requirements, especially with respect to desktop publishing.
  • Skilled in designing and coordinating the development of user-friendly Web and multimedia communications and presentations and Web-based applications.
  • High-quality, photo-realistic traditional and electronic illustration and cartooning
  • Department personnel supervision.
  • Sales and marketing for traditional and electronic communications.
  • Work within firm budget restraints while still producing top quality products. 
  • Direct photographic, video, and audio sessions, both with live models and products.
  • Production costs quotation.
  • Development and maintenanc of marketing plans, ad budgets, accounts receivable/payable and cashflow records.
  • Experienced with media relations and event coordination, including press release writing and publicity.
Education:

Masters in Arts and Liberal Studies, Concentration in Communications from State University of New York, Empire State College.
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BA in Computer Graphic Design from Empire State College.
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Experience: June 2008- Present

Keuka College, Keuka Park, NY
Director of Instructional Design and Multidisciplinary Studies,
Center for Professional Studies

Established Keuka College's office of distance education, including hiring staff, developing processes and procedures, recruiting and supporting subject matter experts in the conversion of face to face to online delivery of existing curricula. Act as liaison between traditional faculty division chairs and the Center for Professional Studies' multidisciplinary studies team. Teach marketing and communication courses for the Accelerated Studies for Adults Program and Computer Applications in the traditional campus classroom.

October 2007- June 2008 Keuka College, Keuka Park, NY
Assistant Professor, Business and Management
OM/MSM Program Coordinator,
Accelerated Studies for Adult
s Program
Lecture and facilitate group studies in the Organizational Management Program. Recruit, evaluate and schedule adjunct faculty. Develop and maintain course syllabi. Provide academic advice and support to students.
June 2007-October 2007
Kirtas Technologies, Inc., Victor, NY
Marketing Director
Responsible for developing, executing and managing business-to-business marketing programs; copywriting, design, animation, illustration and video production for both electronic and print media; instructional design and development.
May 1999 to Present BadDog Digital Productions, Inc, Rochester, NY
Creative Director/Co-owner
A partner in an interactive design firm. Responsible for project management, copywriting, design, animation and illustration of both electronic and traditional media, print production, client services, minor accounting and sales.
August 2006-May 2007 Roy H. Park School of Communication Ithaca College, Ithaca, NY
Assistant Professor of Advertising
(one year contract)
Teach traditional college students Contemporary Advertising and Advertising Copywriting and Art Direction
July 2002-August 2006 Empire State College, Rochester, NY
Adjunct Mentor/Tutor
Design and facilitate individual and group studies in the subjects of fine arts, graphic design, computer graphic design, and digital imaging.
December 2003 to February 2005 Bristol Valley Theater, Naples, NY
Managing Director
Developed and executed marketing plans and advertising schedules. Designed and produced display ads, collateral materials and radio spots. Managed public relations efforts. Maintained the marketing budget. Managed the development and fundraising process and provided support to the Artistic Director.
 
March 1999- July 1999 New Horizons Computer Learning Center, Rochester, NY
Instructor
Instructed adult professionals in various software applications including MS PowerPoint, Adobe Photoshop and Macromedia Freehand. 
October 1998- April 1999 Campus Global Net, Rochester, New York
Creative Director
Responsible for the oversight of all creative production and Web and multimedia development. Provide illustration, animation and copywriting services as needed. Estimate production costs and manage outsourcing. Act as consultant to sales staff and clientele.
June 1998- October 1998 BluGuru Creative Productions, Rochester, NY
Creative Director
One of three partners in an interactive design firm. Responsible for project management, copywriting, design, animation and illustration of both electronic and traditional media, print production, client services, minor accounting and sales.
June 1996- 
June 1998
Concentrix Corporation, Rochester, NY
Creative Director
Responsible for managing the Creative Services Department. Design and develop traditional and electronic marketing, broadcast and print media, and instructional material. Interact with clientele and account services staff. Estimate production costs. Hire and evaluate personnel. Develop all internal and external collateral marketing material.
  November 1991- 
June 1996
University of Rochester Medical Center 
Department of Public Relations
Electronic Media Manager
Design, compose, direct photography for, and supervise production of a variety of publications, both electronic and traditional. Developed and maintain Medical Center Public Relations Web site. Department network administrator and hardware and software troubleshooter/consultant. Developed and taught HTML composition classes.
  January-May 1996 Technical Learning Center, Webster, NY
Instructor
Design computer-graphics related course material. Taught classes in Internet-related subjects and computer graphics. 
  September 1995-
May 1996
Empire State College, State University of New York
Tutor
Taught study groups and individual students in graphics-related learning contracts.
  December 1989- November 1991 Affordesign, Rochester, NY
Owner/Art Director
Acted as creative director, designer, computer graphics technician, estimator, salesman, and accountant. Clientele included WXXI, Gordon Black Corporation, Family Service of Rochester, University or Rochester, Sigma Marketing, Xerox, Wolff Associates, and Kodak.
  October
1985-89
Monroe Reprographics, Rochester, NY
Art Director
Supervised four mechanical artists/designers, four typesetters and two proofers. Interfaced with prepress department, sales staff, and clientele to assure economy and quality with respect to printed products. Responsible for scheduling production, estimating production costs, and designing publications.
  October
1980-85
United States Navy, USS Guadalcanal (1980-83)
Weather Observer and Leading Petty Officer in Aerographics Department
Responsible for collecting, analyzing, and displaying weather data in a graphic format for logistical briefings and flight support. Received the Navy Achievement Medal for service during tour of duty in Beirut.

Naval Eastern Oceanography Center (1983-85)
Watch supervisor, Hurricane, Climatology, and Oceanography Department supervisor
Responsible for supervising subordinates in the collection, analysis, and dissemination of weather and oceanographic information to the 2nd and 6th Fleets. Produce graphics for tactical briefings. Received second Navy Achievement Medal for service during hurricane season '85.

Articles, Presentations, and Conference Participation::

"Creating a Distance Education Program Out of Thin Ether" Association of Continuing Higher Education, Northeast Regional Conference, Onnondaga Community College, Syracuse, NY April 2009.

“Hugo Who?” A coloquium on current US/Venezuelan relations. Rochester, NY May 2, 2007. Video documentary based on the event is in production.

Delegate, National Venezuela Solidarity Conference, Washington, DC. March 4-5, 2006.

“Cuba Action Day: Grass Roots Activism Comes Together in DC,” Update on the Americas, June, 2005.

“Activism and the New Media.” Empire State College, Rochester, NY. March 17, 2005.

“Strait Talk: Politics, Propaganda and Perceptions Across the Florida Straits,” Video presentation and discussion, The Little Theater, Rochester, NY, May 1, 2005; The Alan Lutkis International Film Series, State University of New York at Geneseo, NY, September 22, 2005; Wood Library, Canandaigua, NY, March 23, 2004; Naples Public Library, Naples, NY, January 16, 2004.

Attended “Cuba Action Day” Conference, Washington, DC. April 27-30 2005.

Attended Greater Rochester Arts and Culture Council’s “Marketing for Not-For-Profit Organizations,” Conference, Rochester, NY. September, 2004.

Ten Months in Production, Forty-four Years in the Making: Reflections on the Production of Strait Talk. UMI Dissertation Services, Ann Arbor, MI. 2003.


Committees
Professional Associations and memberships

Vice Chair, Regional Chapter of the Association for Continuing Higher Education

Keuka College Technical Committee member

Steering Committee Member, Media Relations, Rochester Committee on Latin America, a Task Force of Metro Justice, Rochester, NY (2004 – Present)

Advisory Board member, Bristol Valley Theater, Naples, NY (2003 – present)

Member, Canandaigua Chamber of Commerce Tourism Committee (2003-2004)

Vice President, Bristol Valley Theater Board of Directors, Naples, NY (2002 - 2003)

Member, Bristol Valley Theater Board of Directors, Naples, NY (1995 - 2003)

President, Upstate New York Chapter of the National Cartoonists Society (1994)