If you're from Upstate New York, you may recognize this ad from the '99 AdSource book. I developed the concept with Dave LeVant, a very talented writer and BIll Adams, one wild marketing guy. Concentrix wanted to work with ad agencies. Word on the street was that Concentrix was an agancy. As history proved, Concentrix had no desire to compete in the advertising universe but certainly felt it had a lot to offer. Here, a "marketing guy" is swamped by the direct mail response from his last promotion. The Concentrix call center and fulfillment department could be taking the load off his desk (and mind).